ClickZ News
Breaking news, information, and analysis
NBC's Wurtzel Suggests Mobile Is On TV's Radar More Than Web
Research exec cites two-year explosive mobile viewing growth for Olympics at I-COM. Mar 12, 2010
Multi-Channel Attribution Models Spur Lively Debate at I-COM
Agencies predict more brands will adapt the models in the next year, while others question the practice's value. Mar 12, 2010
Display Ads More Effective in Europe than the U.S.
ComScore suggests superior creativity could explain discrepancy. Mar 12, 2010
As Lawyers Swarm, Some Marketers with Yelp Problems Won't Sue
Five reviews for Miller Honda were removed from Yelp this week, but don't expect the auto dealer nor its social media marketing firm to sue the local reviews site any time soon. Mar 12, 2010
Google-Funded Pixazza Courts Advertisers With New Platform
New ad offering joins existing product that lets users identify and buy items displayed in Web photos. Mar 12, 2010
Religion Comes to Facebook in the Form of an App
Northland Church of Orlando, FL debuts the first Facebook app allowing members to watch and participate in live religious services. Mar 11, 2010
EA to Ditch Massive and IGA, Will Sell In-Game Ads Direct
Game publisher held its first upfront event in New York this week, pitching its range of new titles to advertisers and brands. Mar 11, 2010
Eyeblaster IPO Filing Shows Steady Profits, But Stalled Growth
SEC filing reflects profitability, but competition threatens. Mar 11, 2010
Brown's Aggressive Web Buys Crushed Coakley, Drove Volunteers
Web ads led to a 122 percent boost in signups from supporters interested in volunteering to get out the vote for Scott Brown's Senate campaign. Mar 11, 2010
As Data Wars Heat Up, Quantcast Goes Global
Media companies increasingly looking to monetize traffic outside the U.S., CEO says. Mar 11, 2010
YouTube Pulls the Trigger on Mobile Ads
Google begins selling display ads on YouTube's mobile sites in the U.S. and Japan. Mar 10, 2010
Verizon Lands Mobile Deal with NFL
NFL Network content will reach twice as many mobile users, which could benefit regular advertisers like Under Armour. Mar 10, 2010
Social Media Played Big Role in Driving Oscar Interest
Twitter activity was very strong during this year's telecast. Mar 10, 2010
B2B Spending on Mobile to Fall Nearly 40 Percent
A new report from publishing research firm Outsell shows that B2B marketers will boost digital marketing expenditures this year on channels such as search, video, and social media. Mar 9, 2010
Walmart Places a Mega Buy with Yahoo
Blend of ads and content tie-ins is the largest Yahoo has brought to bear for a single client, execs say. Mar 9, 2010
U.K. to Regulate Social Network Marketing
Marketers and brands using social networks will soon find their activities regulated by the U.K.'s Advertising Standards Authority. Mar 9, 2010
Social Media Helps Men's Wearhouse's 'Prom Reps' Get to the Dance
The brand's teens-based referrals program is being supported by a multifaceted digital push. Mar 9, 2010
Eric Bader Leaves BrandInHand for Strategy Role with Initiative
Mobile expert assumes newly created role at IPG-owned Initiative. Mar 8, 2010
Partners in New D.C. Firm Cut Teeth on GOP Controversy
Right-leaning heavy-hitters form a political consultancy aiming to remove the barriers between digital and traditional media. Mar 8, 2010
MediaForge Ads Charge Only When People Interact And Buy
System bills advertisers only after customers verifiably interact with online ads and later return to make a purchase. Mar 8, 2010
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